Roundup for AMR awareness week campaigns 2017

Roundup for AMR awareness week campaigns 2017

Mon, 03/19/2018 - 21:15
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Coinciding with the Antibiotic awareness week, lots of awareness campaigns have been launched, we highlight here some of the most remarkable ones:

US CDC: The Centers for Disease Control and Prevention (CDC) have launched "Be Antibiotics aware: Smart use, Best care " campaign aiming to achieve the optimum usage of antibiotics within each community member. The Campaign shows to the public the cases when Antibiotics are needed and when they are not. It has released also promotional materials that differentiate between viral and bacterial infections based on symptoms one could have.

Resource: https://www.cdc.gov/features/antibioticuse/index.html

US CDDEP: Many campaigns present bacteria as parasites, such as CDDEP:

The cartoon, otherwise funny, and well drawn: https://www.youtube.com/watch?v=HYmRdrfC5nQ

Japan: Funny AMR campaign concerning using cartoons heroes in Japan in their campaigns:

https://www.japantimes.co.jp/news/2017/10/11/national/science-health/japans-health-ministry-enlists-anime-hero-battle-overuse-antibiotics/#.WgwEfWh-rIU

World Health Organization, WHO: "Think Twice, Seek Advice", under this slogan, WHO has released its campaign in a simple but effective way of delivering the idea of the misuse of Antibiotics.

A poster representing that taking antibiotics as a candy will speed up bacterial resistance.
http://www.who.int/campaigns/world-antibiotic-awareness-week/2017/posters/misuse-of-antibiotics1.jpg?ua=1

While another poster shows that we neither have much time nor reserve of effective antibiotics as a result of the antibiotics misuse.
http://www.who.int/campaigns/world-antibiotic-awareness-week/2017/posters/time-running-out.jpg?ua=1

“Antibiotics aren't always the answer. Always seek the advice of a healthcare professional before taking antibiotics."
http://www.who.int/campaigns/world-antibiotic-awareness-week/2017/posters/en/

Infographics:

On the other hand, WHO, Targeting social media with its different platforms, has released attractive animated posters and cartoons notifying about the best practice of Antibiotics in various means

Help prevent infection through good hygiene and never share antibiotics
http://www.who.int/campaigns/world-antibiotic-awareness-week/2017/social-media/checklist.gif?ua=1
http://www.who.int/entity/campaigns/world-antibiotic-awareness-week/2017/social-media/hygiene.gif?ua=1

Always seek the advice of a qualified health care professional before taking antibiotics
http://www.who.int/campaigns/world-antibiotic-awareness-week/2017/social-media/antibiotics.gif?ua=1
http://www.who.int/campaigns/world-antibiotic-awareness-week/2017/social-media/seek-advice.jpg?ua=1

Here, we see a ‘Gender’ conscious poster as the doctor is a WHITE woman, but the ‘patient’ is  a BLACK (sic) guy. Beware of racial or anti-immigrant undertones.

Antibiotics do not treat viral infections, like colds and flu
http://www.who.int/campaigns/world-antibiotic-awareness-week/2017/social-media/flu.gif?ua=1
http://www.who.int/campaigns/world-antibiotic-awareness-week/2017/social-media/flu.jpg?ua=1

The rise of Antibiotic Resistance is leading to untreatable infections which can affect anyone, of any age, in any country

 It is the bacteria itself, not the person or the animal, that becomes resistant to antibiotics. Without urgent action, we are heading for a future in which infections and minor injuries could once again kill.
http://www.who.int/campaigns/world-antibiotic-awareness-week/2017/social-media/bacteria.gif?ua=1
http://www.who.int/campaigns/world-antibiotic-awareness-week/2017/social-media/country.gif?ua=1
http://www.who.int/campaigns/world-antibiotic-awareness-week/2017/social-media/global-health.jpg?ua=1